Why are companies willing to pay tens of thousands of euros for an outstanding domain name? The reason is simple: to secure a memorable name that represents their brand online. While the initial registration fee for a domain may be around ten euros, its true market value is revealed on the domain aftermarket.

Baltic Domain Days brought to the stage several practical and insightful topics. One of the most awaited topics was the ICANN’s new gTLD round, presented by Christopher Mondini, the Vice President and Managing Director for Europe of ICANN. Here is the recap of the session

At Baltic Domain Days, one of the most eye-opening presentations came from Rowena Schoo representing the NetBeacon Institute. The topic sounded simple, but carried a lot of weight: explain what DNS abuse looks like in the Baltic region and whether there is room to improve. As it turns out, the answer is surprisingly positive.