Companies are getting better at guarding the front door of their digital services: multi-factor authentication is standard, passkeys are going mainstream, an passwordless login is realistic for ordinary users now. But attackers don't need the front door.

Most people think about domains when starting a company. But there is another name worth protecting online: your own.

Choosing a domain name may initially seem like a small technical decision for a new entrepreneur. You come up with a name for your company, check whether the matching domain is available, register it, and move on.