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How Can a .ee Domain and Website Help You Stand Out on ChatGPT?

Why Domains Matter in the Age of AI?
Imagine you want to order a cake for your child’s graduation. If you don’t know a good local baker, you might ask ChatGPT instead of searching Google. You’re not alone—search results are now filled with ads, and it can take a long time to find what you need.
But with AI, you get answers in seconds. And that’s why your website and domain are more important than ever.
A clear website helps AI tools understand your business. It tells them you're active, trustworthy, and part of the Estonian market. If your website uses a .ee domain, it looks even more reliable and professional—just like a digital business card.
In what cases ChatGPT Prefers .ee Websites?
ChatGPT learns from a lot of websites and trusted sources. If your site ends in .ee, it gives the AI a clue: this page is Estonian and might be useful for Estonian users. That means ChatGPT is more likely to use your website when answering questions in or about Estonia.
It’s not just about SEO (search engine optimization) anymore—it’s also about AEO (answer engine optimization). If you write something like “We make great cakes in Tartu” on your site, ChatGPT might remember that info and use it in future answers.
Also, your social media and blog posts can help ChatGPT and Google know more about your brand. Everything works together!
Here are 3 Reasons to Register a .ee Domain in the AI Era:
- Be easier to find - a simple and clear .ee domain helps users, search engines, and AI bots find you quickly.
- Earn trust – people trust websites with .ee domains. It shows that you're a real business with real info in one reliable place.
- Protect your brand – your website is the one online space you fully control. You're not affected by social media rules or algorithm changes. Owning your domain means no one else can take your name.
Registering the .ee domain is quick and easy. You can register a .ee domain for 3 months up to 10 years with one of our accredited registrars. Take charge of your online image—get noticed by people, search engines, and AI tools like ChatGPT. Make sure customers can find and trust you across every channel!
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Event
Baltic Domain Days
Save the Date - Baltic Domain Days 2025
Get ready for the biggest domain industry event in the Baltics! The Estonian Internet Foundation, NIC-LV, and DOMREG.lt invite you to Baltic Domain Days 2025, happening this October in Tallinn.

News
Domain Disputes
For a Cleaner Estonian Internet: Domain Dispute Fees Lowered for Individuals and Non-Profits
The Council of the Estonian Internet Foundation (EIF) has made an important decision to make .ee domain disputes easier and more affordable. Starting September 1, 2025, the cost to file a dispute with the Domain Disputes Committee will be lower, especially for private individuals and non-profit groups. The fees will also depend on who is filing the challenge.

News
Auctions
How Estonia Tamed Domain Dropcatchers: The Story of Domain Auctions
In 2016, the .ee national domain faced a long-standing problem: the unfair technical advantage of so-called domain catchers. The solution? Implement a transparent auction system that would create a level playing field for all interested parties. It wasn’t inspired by anything else but was a purely internal initiative – with the goal of fairness, not profit. The .cz registry did an interview with our Head of Development, Timo Võhmar, and discussed our domain auction system and experiences.